Research Project for
Corporate Identity Class
at Savannah College of Art and Design

Client: Hanahreum
Professor: Daniel Fantauzzi

A simple image cannot express Korea because images Korean have used is very similar to Chainese and/or Japanese ones. Although taeguk is usually used to express Korea and Korean national flag is called Taeguk-ki, Chainese and Japanese also have used taeguk. In fact, the taeguk appears on many movies to charaterize Chinese or Japanese.

Only the way to represent image as Korea is atmospheric expression because it is clearly different from Chinese and Japaneses.
To represent Korea, I considered secondary images more than primary image.